She formerly exercised her Journalism degree working at various PR firms before finding cannabis, and her background in public relations and writing fuels her capacity to create impactful partnerships, successful messaging, and well-rounded brand stories. She is a native of Los Angeles and currently resides in Ventura County with her three daughters and fiancé.įrom budtending to retail management, brand ambassador work and sales, Caroline has experience on multiple sides of the industry.
KeiLani is passionate about business development and has strong industry relationships, driving A2's strategic partnerships, brand building, and expansion.Īs an advocate of integrative healing and plant medicine, KeiLani is dedicated to helping others understand the benefits of cannabis. Today, she leads a team of 45 statewide promotional salespeople, specializing in high-end brand representation and data-driven account management. Her reputation for knowledge and expertise flourished at 99 High Tide, where she gained recognition in Malibu's premier, high-volume dispensary, serving the top 1% of our nation.Īs the market shifted from medical to recreational in 2016, KeiLani adapted- shifting into a Director of Sales role with “Chong’s Choice,”- Tommy Chong’s celebrity cannabis brand, and then again with “Defonce,” a luxury cannabis chocolate bar. With a wealth of hands-on experience, she has expertise in all aspects of cannabis retail management, including: dispensary layout, flow and design, retail staffing and product training, strategic sourcing and product placement, operating procedures and overall personnel management. KeiLani has been a prominent figure in the Cannabis industry since 2007.
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